Technological advances can help streamline business operations and control organizational costs. When new technology becomes widely available, some businesses are quick to find ways to utilize that new technology.
Many companies have begun integrating artificial intelligence (AI) software into different business procedures. There are various types of AI programs that can serve many different business purposes. Some organizations have even released specialized AI software to help companies manage specific types of work.
What can current AI programs accomplish?
AI doesn’t just generate text or create images. It can also assist with the review and collection of important information. As such, there have been AI programs developed to help people research specific issues.
There are AI programs that claim to help with the trademark registration research process. Organizations promoting their AI programs claim that their systems can conduct exhaustive trademark research in a matter of minutes and provide accurate information about whether a proposed logo or trademarked image is eligible.
Contrary to what many of these organizations might assert, AI software simply cannot duplicate the in-depth analysis provided by humans familiar with trademark registration and intellectual property law.
AI doesn’t actually think for itself
Many people believe that AI software is autonomous and intelligent in its own right. While it is a very complex program, it is not capable of producing original thought. As such, the results returned by AI research are often flawed. Errors by AI programs are incredibly common. Oversights during in-depth research are all but inevitable.
Trademark research is not just about visual similarity. Those researching existing trademarks to determine if they can register a logo or image have to consider industry connections. They even need to consider factors such as the way a logo sounds when spoken aloud.
Software simply cannot provide the same level of consideration and the degree of thorough review secured from human research. Leaders of organizations who desire to outsource trademark research and registration may benefit from hiring professionals rather than paying for specialized software with questionable capabilities.
Obtaining appropriate support during the research stage can reduce the likelihood of a denied trademark registration request and other complications. AI research simply isn’t reliable enough to justify gambling with the company’s branding. The right support makes it much easier for companies to effectively protect their valuable intellectual property.